E’COMM provides following strategic planning services:

 

- Performing communication audit

 

- PR strategy design

 

- Drawing up the plan of PR strategy implementation

 

- Defining criteria of assessing the effectiveness of PR strategy plan implementation

 

Strategic planning includes the following steps:

 

Step 1: Communication audit

Analysis of situation. Study of problems. Setting reference points.

 

Step 2: Goals

Setting goals and objectives. Defining key messages. Defining criteria of goal achievement assessment.

 

Step 3: Strategy and plan

Designing the strategy. Drawing up tactical plan.

 

Step 4: Strategy implementation

Implementing designed strategy according to tactical plan.

 

Step 5: Results measurement and assessment

Have the goals been met? Analysis of situation. Defining further goals and objectives.