Task:

- Form public awareness about Project’s scope of work and results

- Strengthen positive altitude to the joint efforts of UNDP, EU and Government
of the Germany in the recovery process of Ukraine

- To demonstrate the impact of the Project on the better living of communities and Ukraine's resilience in general

Solution:

- Development of a national communication campaign through such channels: content project with a popular Ukrainian media platform, placement of animated video in Intercity trains,  social media (unique photos, infographics), cooperation with opinion leaders, and media relations.  

- Designing a unique visibility approach for the campaign: key visual and visual style

Результат:

More than 2 million people were covered within communication activities